How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?

Spotify has revolutionised the way the world listens. As the globe’s most popular audio streaming service, our platform is working towards our goal of unlocking the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. And since launching in 2008, we’ve consistently innovated at the edge of technology to push many aspects of our business forward.We are obsessed with the idea of using the latest technology to create moments of magic for our users, more opportunities for our creators to be heard, and greater efficiencies for our brand partners. For example: artificial intelligence, combined with our first-party data, is the fuel that powers content discovery on the platform, allowing us to recommend new music, podcasts and audiobooks to users based on past listening behaviours. It’s crucial that we stay at the forefront of technology so we can innovate new ways to introduce our users to the content, creators and communities they love and connect our brand partners to the consumers they want to reach.

Today, more listeners than ever (602 million and counting) can discover and enjoy over 100 million music tracks, 5 million podcasts titles, and 350,000 audiobooks on our platform. But the relationship we have with our listeners is about more than providing entertainment.Our research indicates that most of our Gen Z and Millennial listeners view audio as a mental health resource. The moods of listeners are enhanced when they listen to Spotify, which helps them feel seen and face the challenges of daily life — even when they’re streaming sad songs. Additionally, the majority of Gen Z listeners say that podcasts help connect them to their communities and culture better than any other form of media. In an increasingly more chaotic and divided world, Spotify is a companion that helps our global listeners keep calm and carry on. We want you to help us bring the positive, connecting power of our platform to more listeners across the globe.