Raise awareness of Electrolux Groups sustainability efforts.

Electrolux Group is a leading global home appliance company that has been improving the lives of millions of people for over 100 years. We develop new ways to create culinary experiences, care for clothing, and achieve a healthier home environment. We constantly strive to lead the development toward a more sustainable society through our products and operations. Through our leading consumer brands in household products, which include Electrolux, AEG, and Frigidaire, we sell approximately 60 million products to households in around 120 markets each year. In 2022, Electrolux Group had a turnover of SEK 135 billion and approximately 51,000 employees.

We want to break through the noise and get people to stop and listen when we communicate our sustainability efforts. To achieve that, we need to stand out in how we communicate; impressive numbers alone are not enough to reach a broader audience. The communication of our sustainability work needs to be dramatized in a way that sparks interest and captures people’s attention.
Your task is to, starting from our existing sustainability efforts, create a creative communication solution that increases awareness of and interest in Electrolux Group’s sustainability commitment in general, and our annual sustainability report in particular.