Maria Nila is a global haircare brand available in over 40 countries, with the USA being the market with the greatest growth potential. The brand was launched in the USA in 2019, but breaking through the noise and getting our story heard is a challenge. Standing out requires a strong brand identity as well as innovative and engaging campaigns.
Develop a brand-strengthening film for our best-selling product line, Head & Hair Heal. The film should be directed toward our American target audience and aim to create an emotional connection with our brand. We’d like you to use one of the following slogans as a foundation to create a themed campaign film:
“Connected to color”
With Maria Nila’s products, the experience doesn’t just begin and end in the shower – it continues throughout the day. Theirhair care products are more than just tools for cleanliness and care; they are the key to a sense of confidence and vibrant joy that lasts. With the feeling of freshly washed hair and a refreshing scent, every day gets an uplifting touch of something extra. A feeling that makes everyday life more playful, colorful, and inspiring. Because we believe that beauty routines are not just about the exterior but also about giving self-confidence a well-deserved boost.
Gen-Z has the shortest attention span in history, alot needs to happen in a short amount of time.
Feeling fresh makes all the difference
Haircare that
enchants
your perception of life.
