Ica, written as ICA by the company, is a retail company operating in Sweden and the Baltics. It accounts for roughly half of Sweden’s grocery market, according to the Swedish Association of Grocery Suppliers (DLF). By the end of 2018, Ica had around 2,075 company-owned and franchise stores, as well as pharmacies in Sweden and the Baltics. Ica Gruppen (the Ica Group) includes Ica Sverige (Ica Sweden), Rimi Baltic, Apotek Hjärtat (a pharmacy chain), Ica Fastigheter (real estate), and Ica Banken, which provides financial services to Swedish customers.
ICA Selections branding hasn't been updated in 15 years
We wanted to invite ICA's customers to interesting, unexpected tastes. Inspiring them to try new things and make food like a pro chef.
A connection to beer packaging was found...
Beer used to look boring and taste boring, then the craftbeer movement happened.
A
taste explosion
of playful
groceries.
