Develop a brand design system to distinguishnew IMAX products and experiences as uniqueofferings under the IMAX umbrella. You’ll need to create a brand new look and feel for al products that can live within the wider IMAX identity, but can also be manipulated and expressed in a variety of ways to fit the huge variety of work that these products have to offer. You’ll need to think about the whole brandjourney, from the logo to the landing page to the in-theatre ident.
