Avoid The Crowds

Christmas was approaching,
and we feared the shopping crowds.
So we made an app that calculates the
population density of the four main
shopping districts of Amsterdam in realtime.

How?
By fetching geo tagged online activity from
various sources such as Foursquare, Twitter,
Instagram and Facebook.
The data then goes through an algorithm
of magic to give an accurate result.

We call it AntiSocial Media.

http://avoidtheshoppingcrowds.com
Awarded with FWA Mobile of the Day.
2x Finalist at One Show Interactive and 2x SpinAwards noms.
It was also featured in the netherlands biggest newspapers,
worlds biggest creativity blogs and shared alot over social media.

Made at my internship at THEY.

Each font as well as types of people represents the mood of each shopping district.
Animated to give a feeling of realtime.